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Georgi Georgiev
- Author of Statistical methods in online A/B testing
- Founder of Analytics-Toolkit.com
- Statistics instructor at CXL Institute
In online experimentation, a.k.a. online A/B testing, one is primarily interested in estimating if and how different user experiences affect key business metrics such as average revenue per user. A trivial example would be to determine if a given change to the purchase flow of an e-commerce website is positive or negative as measured by average revenue per user, and by how much. An online controlled experiment would be conducted with actual users assigned randomly to either the currently implemented experience or the changed one. Continue reading






